That is, toorganize the work carried out by all its members, so that the tasks to be carried out are carried out both within the established deadlines and with the quality and result that they should have. Normally, this professional must havespecific knowledge of management, andalso of design, which they can learnin a Master in Design Management, which combines the teaching of both disciplines. With it youwill learn both the fundamentals of designand what you need to work in the sector, as well as the techniques ofmanaging creative teams. Do you want to know which ones are the most suitable? Here you have them.
Management of creative teams: foundations for them to work well
The management of creative teams must bedeveloped from the foundationsestablished in the company. They are the basic principles for the company to function as a perfect gear. Thiswill be possible with good managementanda staff that,first of all,knows its tasks. And, secondly, the position it occupies in theorganization chart of the company. This way they will know what task they have to carry out, but alsowho to inform and ask for help and collaborationwhen they need it. In addition, it will be possibleto better plan the workandassign the tasks to the most suitable professional ina more agile way.
Likewise, the person in charge of managing the design teams, orDesign Manager, must also beclearabout their main functions. This way, you always know what you have to do, and how far you can go. But what you should always keep in mind is that you are the head of everything related to image and design in the company you work for. And also to be aware of themain innovations, both in their field and in those that are related to it.
What is a creative team?
So far we have seen the basics of everything that surrounds a creative team, both the company in which it works, as well as those related to who leads and manages it. But we haven’t yet explained what a creative team is, or who makes it up. Quite simply, it is agroup of usually five to ten peoplewho work together toachieve a design-related goal. This can be from the creation of a new product from scratch, to the achievement of a differential advance in one that is already on the market. Also, the launch of an advertising campaign or the proposal of a new service, among others.
The members of a creative team will all stand out for their ability towork with high levels of creativity. Although each one in his field: image, sound, design, writing or animation, among others. But everyonemust have someone responsible to guide and direct them.
He will also be in charge ofcontrolling the progress of each project, itstimingand delivery dates. He is even in charge ofcontrolling and managing the egosof each member of the team, and also oflistening, processing and accommodating, if necessary,the ideasof each one. Managing all this is not at all easy. Therefore, in the management of creative teams, various techniques can be used to facilitate the entire process.
Techniques for managing creative teams
The basis for successful creative team management is that its members are motivated. Achieving it, especially when the project is not excessively attractive, is also partly the task of the manager of each team. This will be the one who directs the team and its creativity sessions. Because a creative team, to function properly, will have todedicate an important part of its meetingsto thepresentation and generation of ideas and solutionsfor the challenges that lie ahead. As unusual as they may seem.
Then, after their proposals, the creative team manager willanalyze their feasibility and suitability, and alsodiscuss them with the team. All this to reach an agreement on the most suitable, and/or those that have the best chance of becoming a reality.
Then,a prototype must be developed based on each selected idea, to finish defining it and provide more details to the original idea. Then the team will have more clues as to whether they are viable or not, and will be able tochoose the most suitable ones. In any case,all the ideas of the team must be treated with respect, and their proposal and development must be listened towithout underestimatingthem . A problem thatcan inhibit creativity, just in an environment that must bet on the opposite: let it develop as much as possible.
The management of creative teams must alsopromote and encourage joint work, thereby achieving greater complicity among its members. Of course, the one in charge of its management and leadership musttake measures so that the team members feel safe and strengthened. And create and maintain the necessary environment for it. Because an insecure professional will inhibit your ideas, and your creativity will suffer.
The team must also work in anenvironment where dialogue and the exchange of ideas are encouraged. As a consequence, the work environment will improve, communication will grow and interest in the work of other team members will also grow. Also, forlearning new disciplines and techniques, which makes not only each member of the team evolve, but also the team as a whole.
These are some of the techniques and tips that can be followed to optimize the management of creative teams. With them,you will get the work to flow with more agility. But also to help team members grow, both professionally and personally. So don’t think about it, and put them into practice to manage your creative team.
