We talk about the metaverse and why it is becoming relevant today, we must remember some recent events: The global pandemic forced companies to speed up digitization processes in their Human Resources areas. Teleworking became the emerging alternative to give continuity to operations while the smartphone positioned itself as the main device in communication; A must-have for today’s workplace. The concept of metaverse became a trend with the announcement of the incorporation of social networks in this universe, which brings together spaces, virtual and immersive realities interconnected to other environments and communities on the network.
Thanks to the metaverse and regardless of the physical location of people, new shared experiences will be generated. For this reason, it is important to highlight that talent management in the Human Resources areas is also benefiting from the digital tools of the metaverse, which enhance the skills of employees.
What are the digital tools, allies of the metaverse that are already generating benefits within companies?
Platforms and Apps
Talent management currently requires efficiency and agility; technology is expert in it. For this reason, it is advisable to incorporate technology platforms and apps into companies that allow them to improve processes and operational management, which helps to focus on the development of strategies. The automation of applications and technological platforms can take care of the administrative work and improve the productivity of the collaborators. A robust platform in which all the company’s processes are included is the basis for incorporating more tools from the metaverse that are interconnected with each other in the near future. There are 3D platforms with which companies can carry out induction processes, training programs, as well as Showrooms and virtual corporate events.
Intranet
Companies that do not have a digital ecosystem in which all employees can be informed and connected will definitely be one step behind in digital transformation. For this reason, it is essential that companies, whatever their sector, are organized on a platform that allows interaction and the flow of information on a day-to-day basis. At Prime Digital we have created TELOS HR Intranet for the areas of human talent, a virtual office that manages employee relations from the virtual and digital world.
Videogames / Gamification
Through this playful tool, psychotechnical tests can be carried out based on the methodology of the video game and thus determine behavioral styles, recognizing the competencies of each collaborator and the emotional management for each profile. The great advantage is that they can be adapted and customized according to the requirements of each company in its talent management. There are video games that range from the creation of menus in Organizations with a food service twist, to those that in a road environment test their driving or decision-making skills in the traffic of a virtual city. There are even law firms that have designed video games with trivia on legal issues in a fun environment. All this fosters competitiveness. At Prime Digital we developed a video game, among many others, DISC, a graphic adventure that allows evaluating the competences of the collaborators through a character that moves through different scenarios, finding in each one a series of questions as part of the test, which in the end yields results on the profile of the candidates, as well as the evaluation and feedback of the collaborators. Video games today are used within education and training to develop and raise Hard and Soft skills within companies, strengthen corporate culture and position the employer brand, or for wellness and recreational activities, such as Olympics, among many other uses. finding in each one a series of questions as part of the test, which in the end yields results on the profile of the candidates, as well as the evaluation and feedback of the collaborators. Video games today are used within education and training to develop and raise Hard and Soft skills within companies, strengthen corporate culture and position the employer brand, or for wellness and recreational activities, such as Olympics, among many other uses. finding in each one a series of questions as part of the test, which in the end yields results on the profile of the candidates, as well as the evaluation and feedback of the collaborators. Video games today are used within education and training to develop and raise Hard and Soft skills within companies, strengthen corporate culture and position the employer brand, or for wellness and recreational activities, such as Olympics, among many other uses.
Virtual reality and augmented reality
It is a tool that generates environments of scenes and objects with real and virtual appearances and that give users the feeling of being immersed in those spaces, which are accessed from devices such as cell phones, tablets or Virtual Reality glasses. In some cases, an avatar is used, that is, an animated version of us, which combined with movement sensors gives us the possibility of carrying out any activity in real life, but in a completely virtual world. Various companies have already created virtual worlds that allow employees to socialize, team up, train, train and collaborate with each other from anywhere in the world. This innovation demonstrates that immersive learning,
Knowledge and Information Libraries
It is said that data is the most important value of companies and it is for this reason that Knowledge and Information Libraries through Artificial Intelligence guarantee knowledge management, in addition to facilitating the consultation of processes, decisions, experiences and data of each of the employees and areas. This tool can be compared to an internal google for companies with modules for uploading information, consultation, interactions as well as reports and statistics.
In November 2021, Lenovo surveyed 7,500 employees across countries and found that nearly half (44%) of employees are willing to work in the metaverse, presenting a new opportunity for businesses.
The metaverse is considered the next evolution of what we know today as the Internet. Companies that join the metaverse will strengthen their corporate culture, collaborative attitude, training, and attraction of human capital with soft and hard skills. In addition, they will generate greater productivity and significant cost savings.
