Making your products or services known is an essential stage to get sales for your business. To do this, many marketing strategies are used, some of which we have already discussed in the blog. But who should be in charge of implementing the communication actions? In this post, I am going to talk about the advantages of outsourcing marketing services for your company. And, as you can see, it’s not just about taking advantage of the talent of professionals or gaining flexibility. It has many benefits.
1. The time saver
I often repeat on the blog that it is not recommended that you try to do everything in your company. You have many strategic tasks to execute, and if you want to take care of all aspects of your business, time will not be enough. For this reason, on many occasions, it is recommended that you intervene to define the most important elements of a function, but that you subcontract a good part of the service.
In the case of external communication, relying on an external digital marketing agency does not imply delegating everything. You have to be involved in the important decisions , for example, in defining the objectives of the marketing plan . But then, leaving the day-to-day development of communication to specialists will allow you to free up time to work on core activities of your business.
2 The quality of work
The great advantage of agencies and professionals in any area is that they work exclusively in one field, and become experts in it. In an agency, you will find workers up to date with tax, labor and accounting news. At a marketing agency, professionals will learn about the latest efficient communication strategies, SEO updates, and much more. In addition, they accumulate experience from various clients, which allows them to carry out effective benchmarking.
If you or your company’s staff are in charge of marketing, it is normal for it to be an activity that you have to combine with other tasks, and therefore you do not reach the same level of knowledge and professionalism as those who are specialized.
3 Saving money
Unless you have a huge company and you can afford a marketing department with several professionals, it is very difficult for you to compete with the level of specialization by functions that an agency usually has.
When we talk about digital marketing, an agency usually has experts in various fields. It has SEO professionals , that is, those who implement strategies to improve the web positioning of a page, working on technical aspects, but also on the internal structure, content or links received.
We cannot forget the experts in Inbound Marketing , or attraction marketing, which in turn are differentiated by types of content (text, video). There are experts in advertising campaigns in different media (Google, Facebook). There may also be professionals in charge of relations with influencers , etc.
Reaching the same level of detail and specialization would force you to hire many employees, and spend a very high budget on marketing. Instead, outsourcing the function allows you to spend less.
4 The flexibility of outsourcing
Imagine that you have a major product launch, and you know that you are going to need a very intense marketing strategy for a few months. After that, you probably won’t need as many hours of dedication. With an internal marketing team, you would run the risk of not being able to keep up at times, and then you would have people left over.
However, outsourcing allows you to contract marketing services only when you need them , which gives you a lot of flexibility in managing your communication.
5 The advantage of the competition
There are many marketing companies on the market, which means that if you compare skillfully, you will be able to find an agency with the best value for money for your needs. And, if for any reason you are not satisfied with the service received, you could easily choose a company from the competition.
Compare that to having to hire and train specialized staff, and what would happen in the event of a casting error, and you’ll probably see that the advantages of being able to outsource and take advantage of inter-agency competition are quite remarkable.
Every business has its own needs
The advantages I have listed apply to the vast majority of small and medium-sized businesses . However, they are general considerations, which do not take into account the differences that may exist in different businesses.
For example, there are companies that can count on an entrepreneurial team and workers who already have a lot of knowledge of digital marketing, and can take advantage of it.
Having said that, I believe that, in the vast majority of cases, having the advice of marketing professionals is an advantage for the client company, helping them to stand out in a very competitive economy.
