Do you also notice that although theInternetoffers us a lot of information, it is increasingly difficult to find really valuable and relevant content?
And it is that as a brand we must always have a strategy based on offering all our readers and potential clients content that is above all useful, interesting and that can finally generate a sale. Therefore, not everything goes in ”content marketing“.
We can know very well the theory of how a news or article should be organized, however, how can we achieve that with this text we attract more clients and that they also react to that content in a positive way?
For this it is very important that whenever we write a post we keep in mind what our objective is with that article and elaborate a series of questions that we can answer themclearly and concisely. Helping will be the keyword that we can never put aside if we want to create quality content because through the content we publish we will answer a series of doubts, questions, concerns, etc.
And fromSERSEOwe want to make this work a little easier for you because we will tell you some fundamental keys so that you always keep them in mind:
Write credible, trustworthy and useful contentfor your audience. Always put real examples, testimonials or success stories as possible because this way we will be illustrating what we are really telling and we will provide a more positive experience and an extra dose of added value.
Createclear and simple messagesand generate a great impact on your readers. Keep in mind that most Internet users are used to receiving large doses of information, so we have to differentiate ourselves by creating content that can be easily remembered and that is different from the rest, otherwise, our message will not stand out and the public we want to address will not remember us for the next time they want to find information or buy a product.
Write attractive texts. It is better to be clear and precise even if it requires less text than to write too long articles with little useful content. It is important to make headlines that attract attention and a text not too heavy to encourage them to read everything. Of course, do not forget some of the SEO tactics that we have already talked about in previous articles that will always help to better position the website, although be careful, because you must find the balance between these techniques without letting it be an attractive text!
Among some of the most important SEO considerations, always remember to use groups of keywords, repeat the keyword several times throughout the text and in the meta description …
To make reading even easier and clearer, addpictures, graphics, or even videosthat can illustrate what you want to explain in the article. We could say that with these elements the texts are always more digestible to read, or else, can you imagine entering a blog in which despite the fact that much information of quality and value was only text and more text?
Itsdisseminationis one of the most important parts because it will be useless to follow all these indications if then we do not have an audience to direct this type of content. Make use of social networks, enter and participate in forums, share, use specialized platforms for sending press releases …
Always incorporatecalls to action or questionsso that the reader can feel more curious to answer it and get their attention, for example, come in and discover what we have prepared for you!
Use the language used by the audience you want to address, this will serve to create a bond and convey greater trust since this is very difficult to achieve but very easy to lose
Never write about a topic you don’t know about. In the end, the results can come against you for giving inaccurate or even wrong information. In the end, I’m sure if you are reading this it is because you sell something that you know very well and there are probably people who need information about what you sell or issues related to your product or service that you can solve.
Be demanding ofyourself and try to always improve the original content and optimize it until you become a benchmark for content in your sector.
Do not be afraid tocreate content in different formats suchas YouTube and insert new features in the way you disseminate your content.
Having said all this, do you dare to put it into practice and increase your results?
