Blogs, Social Networks, Websites, online search engines, mobile applications, Google advertising, Social Network advertising, email marketing, video platforms, forums, etc. All these channels are part of the world of Digital Marketing.
Web or blog:Undoubtedly the main tools from which to focus a strategy through content strategies, affiliate marketing, digital marketing campaign or inbound marketing (digital strategy to attract users and convert them into customers by generating content value and non-intrusive). However, it does not imply exclusivity. Use other digital actions in parallel to give campaigns greater visibility: social networks, video platforms or forums, etc.
Search engines:Google, Yahoo or Bing, are tools that allow Internet users to find content related to what they are looking for. It is essential to carry out organic positioning actions (SEO) or payment (SEM) in your online marketing strategy. In this way, the opportunity to receive more quality visits increases considerably.
Display advertising:It isthe most traditional branch of digital marketing. It could be considered the billboard of the digital medium. These are advertisements (banners) of different sizes and formats (texts, images, graphics, videos …) that occupy space on Internet sites in an attractive and striking way.
Email marketing.It is the most effective tool for having known how to adapt to changes and its ability to work in combination with other strategies, such as follow-up and lead nurturing (lead nurturing). Messages in the form of newsletters, bulletins, catalogs, courses, etc. It is the channel with the highest ROI (return on investment). A good Email Marketing strategy can bring you a lot of sales.
Social Networks:Social Networks are extremely effective channels for brands. These platforms have been able to adapt to the changes and demands of users and consumer habits.
Social networks are completely effective for the dissemination of content, as well as for the creation of a brand community, branding and even online shopping, crisis management and customer service. In addition, many of them (Facebook, Twitter, LinkedIn, Instagram, etc.) also have the possibility of launching segmented online advertising campaigns, which can be a good complement to any online strategy.