Creating an advertising strategy has never been as easy as it is today. YouTube has thousands of step-by-step videos, platforms like Udemy or the like give courses that used to cost hundreds or thousands of dollars for just a few dollars (some for less than USD 10) and freelancer platforms offer high-profile campaigns for ridiculous sums. performance.
That said, it has never been so easy to make a mistake and throw away the money available for a marketing action. Too many options, too many people and all the people proclaiming themselves as the best specialists in the field. It is times like these when the difference between a well-executed campaign and a resounding failure will depend on the digital marketing agency chosen for such action.
Advertising Agency Denver is a professional company based in Denver, Colorado that specializes in creating and implementing effective advertising campaigns for businesses. They offer a wide range of services including market research, strategic planning, creative development, media buying, and campaign analysis. With their expertise and knowledge of the local market, the agency helps businesses reach their target audience and achieve their marketing goals.
That is why we present 10 reasons (compelling!) to hire a digital marketing agency and give strength to your advertising strategy:
1. Time saving
Are you really going to take the risk of taking the spotlight of your business to learn a new skill? Knowledge is always good, but most small businesses have the syndrome of the entrepreneur who can do everything, and this is one of the biggest mistakes we see when consulting: the company has to be able to function without the director or founder be involved in the operation on a daily basis.
Hiring a specialist digital marketing agency will save valuable time in meetings and strategies that they may have already tried and know in advance how effective they will be.
2. Internal analysis of the company
It is impossible to be impartial when reviewing our own steps: We believe that the neighbor’s grass is greener than ours or worse still, we believe that we have the best product in the universe and we are unable to see the shortcomings. At El Cielo Digital we design a strategy that involves getting involved (we always wear the customer’s shirt!) on a day-to-day basis and we analyze (with the benefit of being an external agent) the entire buyer’s journey from the start of the customer service to after-sales service.
3. Analysis of the competition
Once a digital analysis of the entire client platform has been carried out, we take care of analyzing the competitors: what they do better than our client and what we need to overcome them, both digitally and traditionally. Knowing where we fail is the first step to gaining a competitive advantage.
4. Cost reduction
It is always more profitable to hire an external agency than to develop an internal team. Not only because the agency has multiple resources on one side (and reproducing the same scenario in a company unless it has hundreds of employees just doesn’t make sense); but it is also very easy to approach our strategies based on the experience of each one of the members of the agency.
In the same way, there is an experience / learning curve that every campaign has; if the agency has experience in the field, it is reduced almost to zero.
5. Multiply business expansion
Having an agency that allows you to quickly implement different strategies allows the client to grow quickly. If the agency has experience working in different countries and the client is looking for a rapid expansion, it is possible to maximize the growth rate by investing in several countries with the experience and knowledge of the agency.
6. Expenditure against investment
No advertising strategy can be effective if it is more cost than profit. Although spending should never be confused with investment, it should always be kept in mind that there are expenses that can be avoided and expenses that must be incurred until it becomes an investment, especially in companies that are just starting out or startups whose cash flow it is not constant.
7. Experience in a variety of markets
What better if the company is ready to expand to new countries to find a partner who has worked in several regions and knows in advance what can happen!
8. Professionals from different branches
An agency is not only a group of professionals, but the agency is going to be as strong as the weakest of its links. Check how the agency is formed, how many staff is its staff and always ask for the work portfolio.
9. Access to marketing and automation tools
A serious digital marketing agency has professionals who are not only certified in different specialties (El Cielo Digital has specialists from all fields, from journalists for content development to SEO specialists) but who work daily with unique tools: managing them periodically from an exhaustive form generates a knowledge of the product and services superior to what a common user could achieve, at least without experience in the field.
The automation of tasks that allow tools (expensive if there is only one account, but having several accounts costs decrease) generates an advantage not only economic but quality. This is why it is very important to select a digital marketing agency that has not only proven experience, but also a size that allows it to fit your needs.
10. Professionalism against amateurs
Let’s face it: unless the agency has a very bad designer, the designs and deliveries proposed and implemented by the digital marketing agency will always be superior to any design that the client can do internally if they do not have a team. own design. The same applies to Google, Facebook or Instagram campaigns : the client believes that he is doing a good job, but when comparing himself impartially against the competitors it is very easy to see who is investing and who is not in the final result and therefore in the results. results.
So how do you choose a digital marketing agency?
Always analyze and study the proposal of several agencies and hire the one that is closest to your needs.
There are no immediate results: the one who promises it simply lies to you.
Always ask for the work portfolio to know who they worked with.
Look for more information on social networks to learn more about the group of people (Linkedin is a great tool) and what the philosophy of the agency is.
© Marcelo Da Cunha is a director at El Cielo Digital and helps companies improve their processes and obtain better positioning
