Search engine optimization helps in improving your site’s visibility across Google’s search engine ranking pages. It enhances Google results for searched phrases and relevant keywords. SEO assists in generating traffic to the site very naturally. Usually, visitors select the sites that rank higher on the results pages.
Search engine optimization services make your website preferable because of its improved content and better keyword placement. For better results online, you must know what SEO is and how it works. There are many types of SEO that websites use to rank higher on SERPs, some of these are:
White-Hat SEO
White-Hat SEO resembles the practices associated with any search engine optimization techniques that are well aligned with the terms and conditions of various search engines, even Google’s. White-hat SEO enhances your ranking on the ranking pages while regulating the dignity and integrity of your website with search engines’ conditions and terms of service.
Some important things to practice for a White-hat SEO:
- Use descriptive, keyword-rich meta-tags
- Offer quality services and rich content to the visitors
- Your website should be easy to navigate
Gray Hat SEO
Gray-hat SEO practice is riskier than white-hat SEO, but is safer than black-hat SEO. It doesn’t fall in the category of black-hat or white-hat SEO practices because the terms of service related to this are quite unclear. Using gray-hat SEO services will not harm your site’s ranking or won’t be abandoned by search engines.
However, put in simple terms, the content derives from gray-hat SEO remains ill-defined. The content published with Gray hat cannot be identified properly. Knowing the practices associated with this technique helps you save your site from losing out on potential customers, as you are already acquainted with the negative consequences.
Black-Hat SEO
Black-hat SEO usually resorts to illegal means to exploit Google’s search algorithm to rank higher in SERPs. Some common examples include spammy link-building strategies, paid link-building methods, cloaking, keyword stuffing, etc., to move ahead in search engine results. Black-hat practices give instant results; however, it impacts the website negatively when detected by Google. It is usually advised to not consider black-hat SEO services.
On-Page SEO
As the name suggests, it optimizes a webpage’s internal factors including title tags, URL, HTML code, images, and other elements in a webpage that assist in improving the ranking and experience of users. Some SEO for on-page aspects include:
- Using HTML tags to emphasize and prioritize important segments of your content
- Writing relevant, informative, and engaging content for the users during optimization for Google bots
- Checking for content duplication or broken links
- Reducing the size of images
- Proper structuring of the URL for many pages to check if they are clear
Off-page SEO
Anything you do outside your website to improve your search engine result ranking is considered off-page SEO. It might include social media advertising, acquiring clients to provide reviews, redirects, online forums, acquiring backlinks from good websites, links you get for your best pages, and so on. Off-page SEO is still relevant these days, since the number of backlinks you have will affect the ranking of your page on Google. Moreover, try to replace all the broken links on your site for better results.
Conclusion
SEO is an inevitable part of a website, one cannot eliminate the need for search engine optimization from their website’s standing to improve their ranking on Google pages for any business or individual. To know the process better and before incorporating any, one must understand different types of SEO, else they should hire a professional SEO analyst who can help them quickly grow their website. SEO can be very complicated if you don’
