Businesses today gather vast amounts of data to maintain a competitive edge: the more you know about your customers, the better business decisions you can make. This means investing adequately in creating a list of customer contacts comprising names, phone numbers, emails, geolocation info, and other supplementary data.
But what if most of your customer profiles aren’t complete? That’s where data enrichment comes in. Contact data enrichment allows you to derive valuable insights from raw data. It fills in the gaps so you can connect better with your audience.
What is Contact Data Enrichment?
Contact data enrichment is the process of enhancing the value of existing customer data with additional information, often from external sources or reliable third-party data. Trestle phone APIs, for instance, use reverse phone lookup services to get as much information as possible about a phone user. They fill in the gaps in your raw dataset automatically to create a comprehensive profile of your customers, including details like their full name, workplace, business details, address, and a lot more.
In some cases, these services utilise publicly available information to help you deduce a user’s preferences, needs, behaviours and more. The goal is to improve the quality and depth of your existing contact data.
How Does Contact Data Enrichment Benefit Your Business?
Marketing efforts thrive on knowing who exactly you are talking to, and contact data enrichment answers this question. It turns “Jane, jane@email.com” into “Jane Smith, 35, marketing manager, loves hiking”. This helps you understand what interests your target customers, which products they are likely to buy, and what triggers them to make a purchase. Contact data enrichment is a must-have for businesses that want to enjoy:
1. Improved Data Quality
Data enrichment adds missing or incomplete data, thus ensuring that your information is accurate, reliable and up-to-date. If the data you are using in your marketing efforts is outdated – say you don’t know that a customer relocated – you are likely to make incorrect business decisions.
2. Better Marketing Effectiveness
Contact data enrichment tools add details like age, gender, geolocation, affluence, app categories and more so you can gain a more holistic profile of your customers for better targeting and segmentation. You can now tailor your campaigns and deliver messages that hit home instead of generic guesswork.
3. Improved Customer Experience
People love to know that they are seen and heard. Similarly, your customers love it when they know that you understand them. Contact data enrichment adds personal details to your contact data so you are not cold-calling a stranger.
Instead, you will be reaching out to someone you ‘know’ with offerings that are for them. This builds trust and makes your follow-ups feel less like a shot in the dark.
4. Better Risk Management
Did you know that contact data enrichment services often add spam and risk scores to your existing customer profiles? Yes, you read that right. Besides, adding information like geolocation data, transaction history, device information, and IP addresses makes it easy to detect patterns of suspicious activity and take preventative measures against fraud, thus protecting your reputation and avoiding financial losses.
5. Increased ROI
Contact data enrichment empowers you to create highly targeted marketing campaigns which improve the relevance of your communications and enhance customer engagement and loyalty. Doing this means your sales team can finally stop chasing ghosts. Accurate segmentation allows you to tailor messages to each audience group, which increases response rates and improves your overall ROI.
The Power of Having the ‘Right’ Information
Contact data enrichment is your ticket to sharper marketing, stronger customer relationships and business growth. Start simple, enrich what you’ve got, and watch how it transforms the way you reach your customers.
Trestle is here to ensure you deal with less guesswork and more results. Visit trestleiq.com today to find out more!
