When you’re developing a new app, it’s important to consider all of the different ways that you can market and promote it. One of the most crucial aspects of any marketing strategy is video. According to Entrepreneur, quality video can increase engagement, improve the user experience, and set your brand apart from the rest of the competition. Video is an extremely powerful medium that can be used to engage users and explain your app’s features in a concise and easy-to-understand way. In this article, we’ll discuss some of the reasons why video should be a part of your app development strategy. We’ll also provide some ways on how to find the best SFX (sound effects), royalty-free music and copyright-free music for use in your videos.
Video is an incredibly powerful marketing tool.
Video can increase conversion rates, click-through rates, and time on site. It’s also a great way to build trust with potential users. When people see a video about an app, they’re more likely to believe that the app is high quality and worth their time.
Including a video in your app marketing strategy is an innovative way to set yourself apart from the competition.
With over 6.5 million apps available, it can be difficult to stand out from the crowd. A well-made video can help you showcase your app’s unique features and benefits in a way that text and images simply cannot.
Video is also a useful way to show off your app’s personality.
Your app’s video is an opportunity to show potential users who you are as a brand and what your app is all about. This can help you attract users who will be more likely to stick around and use your app on a regular basis.
Videos increase user engagement.
People are more likely to watch a video all the way through than they are to read an article or blog post. This means that including a video in your marketing strategy is a great way to engage potential users and keep them interested in your app. You can also engage with current and potential customers via social media like YouTube and Instagram. Answer and ask questions, take polls, and provide valuable information that your customers will want to know and use.
Videos improve the user experience.
A well-made video can help explain your app’s features and benefits in a way that is easy for users to understand. This can make the vital difference between someone using your app once and then forgetting about it and someone becoming a lifelong fan. A welcome video is a fantastic method to introduce new users to your app and get them excited about using it. It can also help them take the first steps in understanding how it all works and also help ease their minds when they don’t know where to start. Think of it as a quick intro and a mini “how-to” video to get your customers where you want them to be.
Video is a great way to build hype for your app before it’s even launched.
If you create a teaser video or trailer for your app, you can generate excitement and get people talking about your app long before it’s available to download. This can help ensure that when your app does launch, it will have a built-in audience of people who are ready and eager to try it out.
All of these factors make video an essential part of any app development strategy. But what about the cost? Many businesses tend to shy away from video because they believe it’s too expensive to produce. However, there are still a number of great ways to create high-quality videos without breaking the bank.
One cost-effective option is to use royalty-free music for videos.
Royalty-free music is a type of licensing that allows you to use copyrighted music without having to pay royalty fees. There are a number of available websites that offer royalty-free music, and many of these sites offer free downloads for you to use as background music. Some examples include Soundstripe, Premium Beat, and Epidemic Sound. These sites offer all the music downloads you need without having to worry about legal issues. Fortunately, these sites also offer SFX (sound effects), which have a number of uses. SFX can be used to highlight scene transitions, or emphasize actions. They can also be used to add humor if desired.
Another option is to use copyright-free music.
Copyright-free music is music that has been released into the public domain, meaning that it’s free to use without obtaining permission from the copyright holder. There are a number of websites that offer copyright-free music, and many of these sites offer free downloads. Some examples include Free Music Archive, Incompetech, and Musopen. At times it can be tough to find music that is truly copyright-free, so it may be more worth your time to pay a small monthly fee for a site that licenses the music on your behalf. You’re likely to find more music and better music this way.
Both royalty free music and copyright-free music can be used to create high-quality videos without incurring hefty production costs. So if you’re looking to add video to your app development strategy, there’s no excuse not to get started. These cost-effective solutions make it easy to produce professional-looking videos that will help you reach your target audience and achieve your business goals. With the sites mentioned above, you’re sure to find unlimited access to the perfect song or the perfect sound to heighten any of your media projects.
Video gives something more than just text or images.
Finally, video gives soul to your app. It is a great way to show the potential users who you are as a brand and what your app is all about. As we mentioned previously, if you create a teaser video or trailer for your app and upload it to YouTube, you can generate excitement and get people talking about your app long before it’s available to download. Remember, video says more!
The Bottom Line
High-quality video shouldn’t be an option when planning your web or app development strategy. Incorporating video into your development process can help you reach your target audience, achieve your business goals, and build a loyal customer base. With the cost of production becoming more and more affordable, there’s no reason not to use this vital tactic. There are many resources available to you online for producing quality content, but always make sure to have fun and be creative with it. A fun, unique video will engage your audience like no other.
