Deciding which images to use on your new website can be fun and challenging.Using great images not only contributes to the design of the website, it can also help communicate the story behind your business and help users better understand what makes it unique.In this article, I’ll cover several tips to help you choose images that demonstrate your professionalism and create a connection with your users.
Tip # 1: prioritize quality
The easiest way to analyze a large pile of images is to remove the ones that are of poor quality. Even if an image is relevant to your content, a grainy or blurry image can make your design look unpolished and distract the user. By using one or two large, sharp images, you can keep the design simple and eye-catching without compromising the professional look or driving away visitors.
Tip # 2: Focus on Relevance
Due to the large number of beautiful images available on the web, it can be tempting to choose something eye-catching or exciting that doesn’t have much to do with your business. While this might look good on your website design, it won’t help your visitors connect to your content and could affect the effectiveness of your site. According to Brain Rules, when people hear information, they are likely to remember only 10% of it three days later. However, if the information is combined with an image, people can retain 65% of that information three days later. By linking your content with relevant images, you can help your website visitors better understand and retain the information on your site.
Tip # 3: remind your audience
Keep your customers in mind when choosing images for your site. For example, if you are a home builder in Managua hoping to attract more families to the southern highway area, you don’t want to use a photo of a retired couple in a mountain cabin (as if you were in Esteli, Matagalpa or Jinotega ). Consider using images that can help families visualize the lifestyle you can help them create, such as children playing in the backyard or a couple taking a walk around the neighborhood. Remember to do your research to better understand your buyers, and let that guide the way in choosing images that resonate with them.
Tip # 4: Evoke a feeling
We’ve all heard the phrase “a picture says a thousand words”, and this couldn’t be more true for website design. The emotional response of a user can often influence their decisions. For example, choosing images that show someone who is satisfied with your service can help encourage a buyer to feel more confident about your business. Additionally, images can inspire visitors and help them connect with your business on a more personal level, which can help you stand out from the competition.
Tip # 5: be authentic
The more genuine and distinctive your images are, the better website visitors will be able to relate to your brand and develop an accurate perception of your staff and services. Try to find images that suit your brand well and represent the spirit of your company. This could involve hiring a photographer to get professional images for your staff, office space, or portfolio. Doing this can provide you with a library of images that show the quality of work, company culture, and atmosphere.
Following these tips can help you choose cohesive and relevant images that enhance the appearance of your website design and speak to your audience. This advice can also be applied to your publications on social networks.
