A packaging design is, on many occasions, the complement that can make the product it contains even more attractive than it is. In addition to protecting it from bumps and other types of damage, it can also be one of the elements that can be used toconvey the image of the brandor company that manufactures the product. Therefore, its design is much more important than it seems.Learning packaging designgoes beyond being able to develop a mere container for a product. In addition, it is also responsible for communicating the message that its manufacturer wants to convey
Thanks to everything we have mentioned, among other things, a well-designed packaging can become one of the elements with which a brand or a company can be identified. It can also, if it carries the appropriate printed information and also seems to protect the product,increase the confidence of the consumerwho buys the product in the company that manufactures it. In addition, it can become one of the elements that just by seeing it makesus remember the productor its brand. In many cases, it also plays adecisive rolein the decision to purchase a product, which is why packaging design is a very important ingredient in the marketing and sales plan.
In general, well-designed packaging is created taking into accounta series of characteristicsthat positively influence its success. Next, we show you some of the most important to achieve it.
Packaging design: aspects to take into account
That packaging design is a success is conditioned by many factors. Most of them have to be taken into account even before the product for which it is going to be designed and manufactured is ready. Because just as it happens with the product, in the design of the packaging that will protect it, many factors must be taken into account: thetarget audiencethat will be addressed, theirlifestyleor thefunctionthat the product will have.
The corporate image of the brandmust also be taken into account , since all the packaging of the products that are launched under it will have to have a consistent design. In this way the user can identify that a product belongs to the brand in question even from a distance. In case your opinion of the brand is favorable, it may be acall to approach and see what product it is.
The packaging of a product must also be perceived as adifferentiating element. That is, not only that the product must be differentiated from those of its competition. So should your packaging, which must be consistent with our brand.
Packaging design is not an immutable process. It is not enough to design a container for a product and terminate the process. From time to time it will have to beupdated, with the aim of renewing its image, and presenting an innovative, modern and attractive aspect for the product.
Keys to packaging design
In addition to taking these preliminary questions into account,the packaging designmust be planned taking into account that it must meet several objectives. Mainly, it has to aspire to be unforgettable, but also attractive and fun. Also,handling and opening it should be easy.
The packaging design must also aim forthe container to be easily identifiableand attract attention. The image orlogothat identifies the brand or the company that markets it must bein a visible and prominent place, in order to generate brand image. On the other hand, it must have an aspect and dimensions according to those of the product it protects. Thus, it should not be too loud,too big, or too small.
Therefore, for packaging design it is essential to know thedimensions that the product will have, in order to be able to manufacture it with the right size. It also has to have a color and other graphic elements that are associated with said product, and with its brand. Thematerialswith which it is made must belight, and if possible, they must have a point of originality. In addition, it is appropriate that these materials areenvironmentally friendly.
On the other hand, the manufacture of packaging mustalways keep in mind the budgetand the general economic situation. Not only that of the company that produces it, but also that of the consumer for whom the product is intended. Logically, the company that manufactures the product will want to have the best possible design for the packaging, with the most suitable and comfortable materials and design possible. But always fit your budget
To achieve a good packaging design, it is bestto have a professionalor a company with experts in this type of design. This is achieved withspecific trainingin packaging design. In this type of higher education, all the keys to achieving attractive packaging designs are given.
