The tremendous ROI that can be achieved through email marketing in today’s digital landscape is not alien anymore. And businesses have tapped into best marketing practices to boost their substantial growth.
But what are they? Well, email marketing lets you make an immediate and profound connection with your target audience by initiating conversations in their inboxes. To better serve your subscribers, you may send them personalized campaigns, news, and special offers with the help of Mailchimp email templates. This way, you can enhance conversions, generate engagement, and grow your bottom line.
How to use email marketing to generate the kind of staggering return on investment you’re aiming for? Let’s embark on a voyage to find out!
1.Build a Quality Email List
There are two ways to add quality to your email list:
Build opt-in strategies to create active participation in your subscriber list.
Let’s say you’re the proprietor of an online fitness-equipment retailer. A complimentary fitness guide or first-time buyer discount could be offered in an exit-intent pop-up. By collecting their email and rewarding them with something of value, you boost the likelihood that they will convert in the future.
Create strategies for organizing and customizing lists
List segmentation is dividing your customer base into subsets defined by shared characteristics, such as age, gender, location, and purchasing habits. By sending customized emails to each subset, you can increase the rate at which they convert.
2.Craft Compelling Subject Lines
Your subject line will be the first impression you’ll create in their inbox. That’s why it’s so important to make sure your email subject lines grab people’s attention and make them want to click to open.
Personalize it, use emojis if needed, and make it catchy. It will enhance the likelihood that your email will be opened, read, and acted upon. This is your chance to impress your subscribers and get them interested in what you have to offer.
Visual design plays a crucial role in attracting the attention of your subscribers and effectively conveying your message when it comes to developing interesting email content.
Here are the best practices you need to follow to get it right:
- Include eye-catching visuals.
- Create email layouts that adapt to different screen sizes.
- Know the importance of clear and concise messaging.
- Inspire your readers. It has one of the most recalled values.
4.Optimize Call-to-Action (CTA) Elements
Remember that visual design and persuasive language are both essential for improving your CTAs. Click-through rates and conversions can be improved through the use of eye-catching design features, smart placement of calls to action, appealing language, and A/B testing.
Here are a few best practices that will help you effectively optimize CTAs:
- Use contrasting colors to make your CTAs stand out from the body text.
- Carefully mind the placement of your CTAs.
- Perform A/B testing to distinguish what works best.
5.Ensure Mobile Optimization
Making your emails responsive ensures that they look great and are easy to read on any device your subscribers may be using. Because of this, you can attract people’s interest, hold it, and motivate them to execute the actions you want them to take.
Avoid using sophisticated multi-column layouts that can look cluttered on smaller displays. Try designing emails with a single-column layout for easier mobile viewing instead. This streamlines the reading process on mobile devices, making it easier for your subscribers to read and engage with your email.
6.Maintain a Good Sender Reputation
If your sender reputation is good, your subscribers’ email clients will be less likely to flag your messages as spam and more likely to deliver them to their inboxes.
A low bounce rate, a high engagement rate, and few complaints or spam reports – all contribute to a positive sender reputation.
To maintain a good reputation, ensure that you maintain a clean emailing list by removing dead or unresponsive emails.
7.Implement Email Authentication
Using email authentication can keep your brand safe from email spoofing. Email authentication systems improve the safety and reliability of email exchanges.
SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are only a few of the email authentication methods available.
Together, these standards ensure that only legitimate emails are received, check the authenticity of the email’s sender, and detail what to do with emails that fail authentication.
8.Conduct A/B Testing
A/B testing is useful since it allows you to base your judgments on empirical evidence. You can learn more about your audience’s preferences by testing out various aspects of your emails.
Instead of depending on assumptions or wild guesses, you can fine-tune your emails’ content, subject lines, CTAs, and other parts based on their actual performance.
By experimenting with various variables, you can increase your open rates, click-through rates, and return on investment.
9.Analyze Key Metrics
By keeping tabs on and analyzing the key indicators like open rates, and click-throughs, you may learn crucial information about the efficacy of your emails. And then you can make informed decisions to boost your return on investment.
The open rate, the click-through rate, the conversion rate, and the return on investment (ROI) are all important indicators in email marketing.
Many ESPs provide robust analytics tools in their platforms, allowing you to understand your email marketing efforts deeply. Mailchimp email templates let you monitor and analyze critical KPIs, create insightful reports, and learn more about your target demographic with the help of these tools.
10.Nurture Customer Relationships
If you want your subscribers to trust you, you need to give them content they actually want. Maintain openness, honesty, and sincerity in all of your interactions. Demonstrate your knowledge and skill by addressing their concerns and offering solutions.
Email campaigns designed with customer retention in mind, are a great way to keep in touch with existing clients and attract new ones.
You can tell your subscribers that their opinions matter by asking for one.
Key Takeaways
To wrap up, I insist you implement these best practices while creating every email campaign. We often already have a subscriber list, but we fail to leverage it to the best of our business interests. These ten practices are the ones to turn to if you wish to reap a whopping ROI.
Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.
